Protection from Contamination
Andrew Schneider, an investigative journalist states that “Talc, the fine, powder mineral used in thousands of consumer products by everyone from newborns to the elderly, can be a killer when it’s contaminated with asbestos”. Even research studies have been carried out to prove this. This situation is not only related to talcum powder, but also to other cosmetic products. Therefore, packaging stays an efficient tool to prevent infectivity of the product.
Enabling Easy Application of Products
When it comes to packaging features, apart from safety norms, the art of stuffing product into suitable containers becomes equally important to enable easy application of merchandize.
Preventing Wastage
One of the significant aspects or advantages is that product wrapping helps both the consumer and the seller in terms of reducing wastage. Beauty goods are comparatively expensive and to help buyers in this regard, now-a-days manufacturers seek the assistance of automatic filling equipments. These are exclusively designed in different models to handling filling requisites of merchandize present in fluid, granule and cream form.
Shelf Presence and Attraction
Presentation of manufactured goods is more important when it comes to featuring its brand image and ingredient information. It helps in increasing attractiveness and obtains shelf presence which in turn will allow more users to choose the particular product.
Helping Consumers for Easy Picking of Self Care Merchandize
Selection of containers is yet another strategy for successful marketing as this would help the users to easily identity any particular product of brand they are searching for. Self care goods need this strategy to maintain uniqueness.
Exclusive Packaging Styles in Accordance to Product Texture and Container Shape
The stuffing or filling part comes next in importance. There are many nuances in bringing out perfection in casing for merchandize which are produced in different textures. Ornamental products are manufactured in various forms like creams, powders, liquid, lotion, granules, etc.
Sustainability and Assurance
Packaging provides assurance for the produce. It has to be done precisely and should remain an assurance feature for the item. Machinery may help to a great extent to maintain sustainability and assurance. For example, a beauty cream filling instrument or perfume filling device are some of the innovative apparatus which support for prolonged production demands and safety of material.
Displaying Ingredient Information for Consumer Understanding
Next in the list is the role of branding. Branding is not specifically done for marketing aspects alone, it bears more significance in terms of educating users apart from identity phase.
Adding Marketing Friendly Features
Labeling fulfills the above demand and there are newer range of equipments like shrink sleeve applicator with tamper proof, evident band applicator, trapping labeling and many more features available in the market today. These are automatic apparatus that help for display requirements.
Easy Handling and Dispatch Aspects
Apart from that managing precise wrapping of self care products becomes further easier with the support of induction sealing, screw capping and other types of automatic sealing tools. This allows for easy handling during dispatch. MultiPack Machinery is a manufacturer of wide range of casing machinery suitable to carry on with complete need for accurate wrapping.
Conclusion
Cosmetic goods are consumable and therefore they have to be packed using special range of equipments. This kind of stuffing and sealing will reduce spillage, help for branding and allow the consumers to easily classify and experience flexibility in usage. Apart from that, it helps for easy handling and dispatch as well.
This article is posted by Arjun Rao – CEO of Multi Pack Machinery Company.